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TAG Heuer

In 1860, at the age of 20, Edouard Heuer founded his own watchmaking workshop in the Swiss Jura. The creation of the Mikrograph in 1916, the sponsorship of Formula 1 teams in the 1970s and the launch of the first luxury connected watch in 2015 have since demonstrated, among other things, its unique spirit. TAG Heuer watches are conceived for those who like to live up to challenges. The growing influence of the Swiss Watchmaker is based on three pillars: sport, lifestyle and heritage.